On August 3, 2006 at Peking University, China’s famous web companies attended the “Preserve Natural Beauty – Green Travel Pledge” symposium hosted by Conservation International and “Beijing Changlianhuiju Digital Technology Company”. Synotrip became one of Conservation International’s “Web charity partners”, and sent their representative Mr. Hongwei Gu to attend this event.
"Preserve Natural Beauty” is a large-scale charitable campaign launched by Conservation International with the goal of promoting greater understanding of environmental protection. This campaign is being conducted to take advantage of the 2008 Olympics in Beijing in order to display China’s abundant variety of natural animals and plants, celebrate China’s successes in ecological protection and improve China’s image when it comes to environmental protection. Through new-media interactive publicity, a healthy green living method is being promoted to the vast number of Chinese consumers in order to preserve natural beauty and reduce our ecological footprint.
The “Preserve Natural Beauty – Green Travel Pledge” campaign has been promoted since the “May Day” Golden Holiday period and until now has shown great success. As part of the “Preserve Natural Beauty” campaign, Conservation International hopes the “Green Travel Pledge” event is able to get as much publicity as possible. As more people join they will voluntarily reduce travel’s ecological footprint and ultimately cause “Green Travel” to become a mainstream concept. The purpose of this convention is mainly to absorb ideas from people from all walks of life, especially opinions and suggestions from web charity partners.
Conservation International’s Chinese project representative, Ms. Zhi Lu introduced Conservation International’s major ideas, project content and the focus of their work in China before presenting attending web representatives with charity partner certificates. Shan Sun introduced the concept of “Preserve Natural Beauty” and discussed the conditions for success of the “Green Travel Pledge”. He then gave a detailed introduction of the developmental direction of future projects.
At this event, Conservation International issued Synotrip a charity partner certificate. In order to better promote the “Green Travel” event, charitable partners will attend intermittent meetings. Together they will help unleash the collective intelligence of people from all walks of life and advance the development of the nature conservation industry.
Media attendees included Sohu, Sina, Synotrip, QQ, Bokee, China Travel News, CRI Online, “Green Leaf” Magazine, Goofymob and 265.
