In downtown Jing’an District the Anyi Night market re-opened again. During the weekend a new contribution to the city’s revitalizing nightlife.

Anyi Road is located between Changde Road and Tongren Road. It is a small quite lane tucked away near the Jing’an Kerry Center. On Saturday and Sunday night, it turns into a stylish weekend night market. It will open from 4:30pm to 12am on Saturday and 2:30pm to 10pm on Sunday.

On Saturday, the neon-lit street is jammed. Visitors are strolling around, having a beer and snacks in hand, to watch performers doing their act, play games and look at lot of shopping stalls. There are some special florist stalls that sell beautiful bouquets of seasonal flowers. 

Anyi Night Market is a place for both, young people and senior citizens and visitors of Shanghai.

Both sides of the street are dotted with food stalls offering pumpkin pie, grilled sausage and Chinese fried dough sticks. While eating your snack you can watch street artists and live performances. There are benches for people to have a seat and eat their snacks.
Young designers like to show and sell their clothes and accessories.

During the year there the plan is to have special theme events. Like Christmas lights or a beer festival but always to be held along with displays of unique Shanghai culture.

Xu Jin

Content marketing is what? When I firstly heard this word, I have no idea about it, it was almost 5 years ago, when I was the simultaneous interpreter for SDL, in that conference, I was just translate from the Chinese into English real time but I can’t understand the deep meaning of the content marketing. Up till now, COVID-19 affected most of the people in the word, almost every country’s economy was strongly effected, I’m not busy as before, no business to do and I could have plenty of time thinking about myself how to make my business better, how to make more fans, how to improve my business, how to make more people using my service and promote my products. Same as other people, business people always thinking about how to do all of the above better, but it’s hard, true, not easy, it takes time, energy, and of course you have to be focus. 

In order to do good marketing, not only just send products or service information on social medias all the time, but also good content, good content could attract your target customer and easy to be transferred into profit. Why I said so? when a social media account could be popular, for example, this account has 200,000 fans, however, this account content is always talking about health care, and right now this account wants to promote its products selling T-shirt, most of the fans will not buy it, the reason is that those fans are only interested in healthy things, not interested in fashion things. That’s why the sales must be bad, however, if this account content is always talking about fashion and make up, and then this account sells cosmetic products, of course the sales will be very good, because very high percentage of the fans will pay for it. This is why a good content, suitable for your company, your service, your products are very important and the content must be relative to the final products you want to sell. 

Making a good content is not costly, it’s cheap. For example, when we take a flight, in front of our chair, there are always some magazines, during the boring time on flight, sometimes people would like to open these magazines and read, the content inside is about traveling, nice food, good shopping places etc, when people read the content and feel the nice pics, description, of course people has the emotion to go there and enjoy their time there, this is cheap marketing way, no need that much money to spend, but only target to the exact target customer and good feedback. 

Content marketing is not away from us, it’s almost everywhere, why some of the social media accounts could have thousands of fans, why some of the people could become so popular? It’s not far away from us, it’s inside our daily life all the time and it will become more popular for retail sales in the near future. 

Business people always spend a lot of time thinking about sales, doing small things every day, create good content every day, in a certain time, it will be different. 

How to create a good content? Using the advantage of yourself, everyone has some advantages, for example, myself, I’m good at language, I’m fluent in English and Chinese, I have a lot of experience in event planing, I travelled to a lot of places and I can easily write something interesting about the city which I have traveled to, deep using your own advantage, and away from your shortage, keep in mind, there are a lot of opportunities to handle current marketing and get good result, try to become the lucky guy in this period. 

Good luck everyone. 

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Jessica In China (86-13570345653)

Shanghai is famed as shopping paradise . If  u like shopping then it is the place to go . But if it is the first time for u to travel to shanghai it is essential to have some Chinese guide to help you to avoid being ripped off.  Most of my customers when they visit shanghai , they always want to bring some souvenir for their families or friends , such as a " shanghai shirt ", a nice pearl necklace , couple packages of tea...... If u just shop alone , pls be aware that the price offered by those vendors can be lowered at least one third or even more ,so don't take those NO.s as real and don't feel shy to offer ur price and once u decide to get it , just stick to ur price and pretend to walk away , they will sell to you since there are many shops selling the same or similar things.

you can warm up yourself by some little cheap stuffs and once you got on its way, you will think it is also funny experience by playing the price with them and finally get what u are looking for. 

So when you shopping, enjoy your shopping in shanghai!

So you come to China, maybe for pleasure, but also for work. And you want to take advantage of the lower prices, and possibly export back to your own country.

First, try to find good sources of products. Sites like Alibaba or TradeKey can help with listings.

Second, approach some manufacturers or suppliers. Often they will have someone who speaks English.

Third, visit the factory or showroom, and inspect the goods, and talk about price.

Fourth, buy and ship. The factory might be able to organise shipping.

   The first thing to say about shopping anywhere in China is that it does not have to be at all expensive.There are many modest items that can give great pleasure,such as cotton T-shirts,vests and NEIKU,which are "inner trousers"worn in winter for extra warmth.They come in a bright array of colours,shocking pink and electric blue being popular,and make excellent,inexpensive jogging suits and sports clothes.

    The choice of textiles and clothing in China is astonishing.However,the best often goes to export markets and is more easily sought out in the large emporiums run by the Chinese in HongKong.As for silks,cottons,cashmere and other woollen garments,the selections stocked in China's Friendship Stores are often the most appealing to the overseas shopper.

    Many travellers to China like to reture home with  a painting or a piece of porcelain.

     Minority handicrafts are becomeing widely available in big city stores as well as in the shops of the minority regions.You need not go to Yunnan'Stone Forest to buy a Sani cross-stitch satchel,since they can now be found in arts and crafts shops in Beijing.However,it is still true that the best of the minority handicrafts are available in their places of origin.Particular favourites are Tibetan rugs,Mongolian saddle rugs,jewellery and clothes from Yunnan,and boots,embroidered caps and daggers from Xinjiang.

    It is not only the minorities who have their specialities .The provinces and individual cities are often famous for one particular craft or art.Shanghai has a wonderful choice of carved wooden chopsticks inlaid with silver filigree;and Sichuan is famous for its bamboo and rattan goods.

   Ultimately,however,shopping in China is all about finding your own paricular treasure.

 Have a look of the shirt of my photo, it is a tailor-made piece from a shop in South Bund Fabric market.  Its craftsmanship is pretty good , the deal  is also good.  You also can  have tailor-made suits and other items which you could get them at the next day after you have ordered , they also can deliver them to your hotel by thy next day.

  The address: No.399 Lujiabang Road..

  Open hours:  8:00am-6 pm.

         My previous clients have showed  me that many foreign visitors would be interested in a small Buddha statue especially " Happy Buddha " . Off course there are  a lot in Shanghai Jade Buddha temple, but there are pretty expensive normally . Visitors`s budget for a small one made of bronze normally below 100 RMB or around 50 RMB. With this budget, You can easily get it  from Dongtai Antique market.

     Dongtai Antique  market which near Xintaindi , next to a bird and flower market. There are many  old small staff such as buddha statues , horse statues,old coins,  wooden boxes.ect .   But please remember, most of the items are copies of antiques, so you know you should pay a big price for them.

     Most foreginers came to Shanghai ,at the end of their trip,they d' like to shopping somehow. There are too biggest and most famous fake markets in Shanghai, one is located at No. 580  in the west of Nanjing Road named Hancity Fashion & Accessories Plaza. ,another one is located in the underground of the Science & Technology Museum.

How to bargain with the sellers: For example: You want buy a handbag ,she or he will give you a price with 500 RMB, you can answer at 200 or 150.  If they said 350 is the final price and then you can say 200 at most .If they still persisit 350 or 300 .then you just turn around and leave, but i am sure ,they will ask you back ,then give you a price 250 something and you still persist 200rmb then you will have it!

Anyway, it's doesn't matter which kind of products you want buy ,you just give them the half and a little bit lower price of that product ,then you will save a lots of money ,especially ,for ladies!!!