Adidas' largest store is in fact too large — absolutely no need for four floors of square footage. One can tell by the children's play ground on the top floor they were fighting to figure out what to use with all the space. Most of the gear for sale is Olympic-oriented, which begs the question as to what they'll do with all that space once the Olympic Games are over. The best product in the store is also the only thing not for sale to the general public. Adidas launched a "Made for Beijing" shoe line featuring an Olympic shoe for every sport in the upcoming Games. It's a great idea, but the shoes are only available to the athletes once they get to Beijing.
My Guide
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