Aimer Feel
埃美菲露
B1/F, Joy City, 131 Xidan Beidajie
Hours
10am-9:30pm
About this place
The extremely popular Japanese lingerie brand's first store in Beijing is in Joy City. Such über-sexy laced bras, panties, culottes and pajamas are not usually found in Chinese lingerie shops. Expect to pay around RMB220 for a bra and underwear set.
User reviews
Re: Aimer Feel
Excellent & Professional English tour guide
heard of it while i was in sydney!!! i cant believe dat i actually found it in Beijing d 1st day i went out for shopping!!!! Just luv beijing!!!! lol
My Guide
Re: Aimer Feel
Excellent & Professional English tour guide
well i think the price went up and a bra with panties starts from RMB 220. damn! ... aren't we in financial crisis now ??
My Guide
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